Regional Marketing Manager Full Time

About This Opportunity

As a Regional Marketing Manager (EMEA), you will own and execute field and regional marketing strategies that drive pipeline growth and revenue impact across the EMEA region.

This is a strategic + execution role, sitting between:

• Marketing
• Sales
• Product
• Ecosystem/Partners

Your focus is on building and running integrated campaigns and events that generate demand and support enterprise sales.

Company: GitLab
Accepting Applicants From: Remote, EMEA region.
View the full job description and apply directly with GitLab.

Please apply if you genuinely think you meet the requirements.

What You’ll Do

• Regional Marketing Strategy
  Build and execute EMEA marketing plans
  Align campaigns with:
  Territory priorities
  Sales goals
  Ecosystem/partner initiatives
• Campaigns & Demand Generation
  Run integrated campaigns across:
  Digital channels
  Events (in-person & virtual)
  Focus on pipeline generation and customer engagement
• Field Marketing & Events
  Plan and deliver:
  Regional events
  Third-party conferences
  GitLab-hosted experiences
  Ensure strong engagement with:
  Prospects
  Customers
• Performance & Analytics
  Track campaign performance and ROI
  Use insights to:
  Optimize campaigns
  Improve future programs
  Report results to:
  Regional leadership
  Executive stakeholders
• Budget Ownership
  Manage regional marketing budgets
  Allocate resources effectively across campaigns
  Ensure ROI and cost efficiency
• Cross-functional Collaboration
  Work closely with:
  Sales teams
  Product marketing
  Ecosystem/partners
  Other marketing teams
  Align messaging and execution across teams
• Agency & Partner Management
  Collaborate with:
  External agencies
  Event partners
  Oversee campaign execution and delivery
• Process Improvement
  Help build and refine:
  Marketing processes
  Best practices
  Scalable campaign frameworks

Requirements

• Experience
  Background in B2B technology marketing
  Strong experience in:
  Field marketing
  Regional marketing
  Demand generation
  Proven track record working closely with Sales teams
• Strategic + Execution Balance
  Ability to:
  Build marketing strategies
  Execute campaigns end-to-end
  Comfortable building programs from scratch
• Data-Driven Mindset
  Experience analyzing:
  Campaign performance
  Pipeline impact
  ROI metrics
  Ability to turn data into actionable insights
• Budget Management
  Experience managing marketing budgets
  Ability to allocate spend effectively across channels
• Skills
  Strong organizational and project management skills
  Excellent communication and stakeholder management
  Ability to simplify complex ideas into clear messaging
• Tools & Tech
  Familiarity with:
  Salesforce (CRM)
  Slack
  Google Workspace
  Marketing automation tools
  – Understanding of:
  SaaS / DevOps / software lifecycle (nice to have)

Work Style

• Fully remote, async-first
• High collaboration across regions
• Travel required: up to 50% (events, regional activities)

Tagged as: B2B technology marketing, Marketing, Regional Marketing