Product Marketing Specialist Full Time

About This Opportunity

MapTiler is looking for a Product Marketing Specialist to help position and communicate its mapping and geospatial products to a global B2B audience.

This role is ideal for someone who enjoys combining strategy, storytelling, product positioning, and data-driven marketing inside a technical SaaS environment.

You’ll work closely with product, marketing, and sales teams to turn complex technical features into clear and compelling messaging for different audiences – from developers and GIS professionals to executives and decision-makers.

The role requires someone who can balance creativity with analytical thinking, manage launches, create content, and contribute to go-to-market strategies across multiple channels.

Company: MapTiler
Accepting Applicants From: Remote from Europe

View the full job description and apply directly with MapTiler
*Please only apply if you genuinely think you meet the requirements.*

What You Will Do

• Develop product positioning and messaging tailored to different customer segments
• Translate technical product features into clear, benefit-driven marketing communication
• Support and execute go-to-market strategies for product launches and feature releases
• Create marketing and sales enablement materials including: Website copy; Blog articles; Case studies; Presentations; Product messaging
• Monitor competitors and industry trends to help strengthen market positioning
• Analyze campaign and product performance data to improve marketing effectiveness
• Collaborate across product, sales, and marketing teams on campaigns and launch activities
• Help communicate the value and real-world use cases of MapTiler products to global audiences

What They’re Looking For

• 3+ years of experience in Product Marketing or similar B2B SaaS marketing roles
• Strong English communication skills (C1+ level)
• Ability to simplify technical concepts into customer-focused messaging
• Experience working cross-functionally with product and marketing teams
• Comfortable using analytics, CRM, and marketing tools to gather insights
• Strong organizational and project ownership skills
• Independent, proactive, and detail-oriented mindset
• Ability to manage multiple projects in a fast-paced remote environment
• Fast learner with curiosity about technical products and SaaS platforms

Nice To Have

• Experience in GIS, geospatial, mapping, or developer-focused products
• Experience in high-growth tech or SaaS environments
• Understanding of technical buyer personas and developer communities
• Experience creating product launch campaigns and GTM strategies
• Familiarity with data-driven product marketing approaches

Tagged as: analytics, B2B SaaS, content marketing, CRM, Developer Marketing, Geospatial, GIS, Go-To-Market, GTM Strategy, product marketing, Product Positioning, remote jobs from europe, SaaS Marketing, Technical Marketing