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Product Marketing Specialist Full Time
About This Opportunity
MapTiler is looking for a Product Marketing Specialist to help position and communicate its mapping and geospatial products to a global B2B audience.
This role is ideal for someone who enjoys combining strategy, storytelling, product positioning, and data-driven marketing inside a technical SaaS environment.
You’ll work closely with product, marketing, and sales teams to turn complex technical features into clear and compelling messaging for different audiences – from developers and GIS professionals to executives and decision-makers.
The role requires someone who can balance creativity with analytical thinking, manage launches, create content, and contribute to go-to-market strategies across multiple channels.
Company: MapTiler
Accepting Applicants From: Remote from Europe
View the full job description and apply directly with MapTiler
*Please only apply if you genuinely think you meet the requirements.*
What You Will Do
- Develop product positioning and messaging tailored to different customer segments
- Translate technical product features into clear, benefit-driven marketing communication
- Support and execute go-to-market strategies for product launches and feature releases
- Create marketing and sales enablement materials including: Website copy; Blog articles; Case studies; Presentations; Product messaging
- Monitor competitors and industry trends to help strengthen market positioning
- Analyze campaign and product performance data to improve marketing effectiveness
- Collaborate across product, sales, and marketing teams on campaigns and launch activities
- Help communicate the value and real-world use cases of MapTiler products to global audiences
What They’re Looking For
- 3+ years of experience in Product Marketing or similar B2B SaaS marketing roles
- Strong English communication skills (C1+ level)
- Ability to simplify technical concepts into customer-focused messaging
- Experience working cross-functionally with product and marketing teams
- Comfortable using analytics, CRM, and marketing tools to gather insights
- Strong organizational and project ownership skills
- Independent, proactive, and detail-oriented mindset
- Ability to manage multiple projects in a fast-paced remote environment
- Fast learner with curiosity about technical products and SaaS platforms
Nice To Have
- Experience in GIS, geospatial, mapping, or developer-focused products
- Experience in high-growth tech or SaaS environments
- Understanding of technical buyer personas and developer communities
- Experience creating product launch campaigns and GTM strategies
- Familiarity with data-driven product marketing approaches
