Freelance Email Marketing: What Works in 2025 and How to Level Up?!

Insights from a marketing professional who’s done the work – So you don’t have to learn it the hard way.

Meet Stefan

This month’s spotlight is on Stefan Stefanov, an experienced email marketing consultant who’s worked across agency, in-house, and freelance email marketing setups.

From running full-cycle campaigns to building efficient systems, Stefan helps brands actually get results in the inbox.

If you’re diving into freelance email marketing or already offering email services as a freelancer, this interview is packed with clarity, strategy, and real lessons you can apply immediately.

Check out Stefan’s profile on SkillSpotterZ and let’s dive into the kind of insight you rarely get for free.

At SkillSpotterZ, we spotlight creative minds like Stefan, in order to help Companies and Remote Talent grow together and hear real talk and insights about the industry.

💬 What was your first job, and how did you eventually find your way into email marketing?

My first job was in traditional marketing. I studied it in university and even completed a master’s degree in the field.
I worked for a company that represented multiple Western European brands in my country, and I was essentially running the entire marketing department on my own.

That meant handling everything from print materials and promotional ideas to even doing some early email campaigns through MailChimp.

So, email was there, but like just a small part of the bigger picture.

Later on, I also explored other ventures, one of which was opening a restaurant.
We ran it for a while, but unfortunately, COVID disrupted our plans. Luckily, we managed to sell the business.

Right after that, while looking for a new opportunity, I came across a quality assurance role related to email on LinkedIn. I applied, and that’s how it all began.

The position required a lot of attention to detail, which suited me well, and over time, I realized that many aspects of email marketing really align with what I enjoy.

That was the start of my journey in the email space.

💬 What’s a lesson you learned the hard way that others could avoid?

When you’re just starting out or entering a new field, working for someone else can be a great way to learn.

It gives you the structure, mentorship, and experience needed to build your foundation.

But at some point, when you’ve developed a solid skill set and are genuinely good at what you do, you might realize that your contributions aren’t truly recognized or appreciated in a way that matches your value.

That’s when it becomes important to take a step back and ask yourself: Does it still make sense to keep doing what I’m doing here? Could you get a better return- financially, professionally, or personally- by taking your skills elsewhere?

Many people stay in roles where they’ve clearly hit a ceiling, hoping things will change.

But unless you’re in one of the rare companies that truly reward and elevate their top performers, it’s usually a sign that it’s time to move on.

Be honest with yourself.

Do you still need to grow, or are you ready for the next level and just not in the right environment to reach it?

💬 What does your day-to-day look like as an Email Production Manager, and how does it differ from your freelance work?

I’m no longer part of an agency, so the email production manager role isn’t part of my day-to-day anymore.

Right now, I’m fully focused on freelance and consulting work.

My typical day depends on the kind of clients I’m working with.

For agencies, it’s usually operations-focused, improving internal systems, streamlining workflows, and identifying opportunities to boost efficiency.
That often involves scoped-out projects, scheduled calls, and aligning on priorities that will make the biggest impact.

When working with brands, the work can be more hands-on with email marketing itself.
That might include setting up or revamping their email systems- from scratch or improving what already exists.
It often covers the full cycle: ideation, copywriting, design coordination, and technical implementation.

Depending on the workload, I structure my day around the active projects and their deadlines.
If there are fixed send dates or production timelines, I plan around those.

Some days may lean more into deep work and deliverables, while others may be more strategic or learning-focused.

So while every day can vary, it’s all about prioritizing what will move the needle most for the client.

Why Email Marketing Still Matters.

💬 For businesses debating whether email is worth the effort in 2025- what would you say to convince them?

I’d start by asking: When’s the last time you checked your inbox?

If you’re like most people, probably not long ago. Whether it’s for shopping, catching up on trends, reading the news, or getting software updates, email is still very much a part of daily life.

That alone should tell you something.

Email continues to deliver strong ROI and remains one of the most direct, versatile, and personal channels out there.
Even if you’re skeptical, the smart move is to test it. See if it makes sense for your business, your customers, and your goals.

The use case and context matter- of course-but if you’re operating in the digital space (or even the physical space with a digital component), email can play a powerful supporting role.

Get help if needed, put together a solid plan, and run a few campaigns. You’ll quickly see whether it moves the needle- and chances are, it will.

💬 How much of email marketing is creative personalization vs proven frameworks? And how to successfully balance both?

The foundation of email marketing is all about getting the fundamentals right.

That’s where the real results come from. You need a solid setup, reliable sending infrastructure, a warmed-up domain, a clean list, and clear segmentation.
Without those, even the most creative personalization won’t get you far.

Once that’s in place, you can start layering on personalization- but it has to be meaningful.
A lot of what’s called “personalization” today is just a buzzword. It’s not about sticking a first name in the subject line.
It’s about understanding your audience deeply and communicating in a way that resonates with them. That’s where real impact happens.

So yes, proven frameworks give you structure and reliability- they show you what tends to work.

But personalization is how you make it work for your brand, in your voice, for your audience.
You need both, frameworks to stay grounded and personalization to stay relevant. And remember, what works for someone else might not work for you.

Context is everything.

Avoid the shiny object syndrome and tailor your approach based on what makes sense for your unique situation.

💬 What’s one surprising insight or result you’ve discovered recently that changed the way you think about email marketing?

It’s hard to pinpoint just one- because honestly, this happens all the time.

With more experience and exposure to different accounts, industries, and challenges, my perspective is constantly evolving.

And that’s exactly how it should be.

Staying open-minded is key.
You start to notice patterns, interconnections, and subtleties that you wouldn’t have picked up early on.
Sometimes it’s a tiny technical tweak that shifts performance. Other times, it’s a complete mindset shift around how something should work versus how it actually does in the real world.

Over time, I’ve changed my views on strategies I used to swear by. And that’s a good thing, it means I’m learning.

The deeper your perspective gets, and the less you treat email marketing in a vacuum, the more impactful your decisions become.

A holistic view is hard to beat- and the real breakthroughs usually come from that broader lens.

Mistakes, Misconceptions & Missed Opportunities.

💬 What are the biggest mistakes you’ve seen companies make in email marketing?

There are quite a few.

From blasting their entire list with every email, to neglecting segmentation, or running campaign calendars that lack variety.

But one of the biggest, and most damaging mistakes I see is overcomplicating things.

Some companies build overly complex automations with too many moving parts, trying to account for every edge case.
In reality, that usually leads to clutter, confusion, and a broken or inconsistent customer journey.
It becomes hard to manage, hard to troubleshoot, and even harder to scale.

I’m a big advocate for keeping things simple.
Focus on clarity- know where each touchpoint is coming from, what its purpose is, and who it’s going to.

Prioritize the messages that matter based on where someone is in their customer lifecycle.

When your system is clean and intentional, it not only performs better- it’s also far easier to maintain.

💬 What’s one thing you wish more clients understood about email marketing before working with a specialist?

It’s the “jack of all trades” expectation.

A lot of clients assume they can hire one person who’s equally strong in strategy, copywriting, design, implementation, technical troubleshooting- basically a LeBron James of email marketing.

And while such unicorns might exist, they’re incredibly rare.

What’s more realistic- and far more effective- is understanding the strengths of your internal team and where you need outside support.
If someone on your team can be trained to write solid email copy, for example, great- lean into that.

Then outsource the parts that require deeper technical knowledge or creative expertise.

That’s why agencies often have specialized roles. It’s not about overstaffing- it’s about recognizing that email marketing has multiple layers, and expecting one person to master all of them at a high level is rarely sustainable.

AI is changing the landscape, yes, but thoughtful division of responsibilities is still key to building a strong, efficient email program.

💬 What strategies no longer work, yet people still use them?

One that stands out immediately is buying email lists- and it’s honestly surprising how often it still happens.

In today’s landscape, buying lists is a bad move on every level.

First, it destroys your sender’s reputation. If you’re not landing in the inbox, it doesn’t matter how great your content is- you’re already losing.
Deliverability is everything. Once that’s compromised, your email marketing ROI goes out the window.

But beyond the technical risks, it just goes against the principles of good marketing.

You want to send emails with intention, to people who’ve shown genuine interest in your product or service.

Purchased lists are filled with cold, unqualified leads who don’t know you, don’t trust you, and probably won’t convert.

💬 When you start with a client who has no strategy in place, what are the first steps you take?

Even if a client doesn’t have a strategy, they usually have a goal- whether it’s increasing revenue, improving profitability, understanding their audience better, or something else.

That’s the starting point.

You identify what they consider key success metrics. Of course, you can suggest additional KPIs, but having a goal in mind gives direction.

From there, the strategy naturally starts to form.

For example, if their goal is to ideate around a new product launch, the next step might be engaging their current customer base- gathering feedback, learning what they want, and using that to shape the messaging and positioning.

That might involve surveys, one-on-one conversations, or email-driven feedback loops.

The key is to reverse-engineer the approach: start with the outcome they want, then work backward to build a system- using email and beyond- that helps them get there.

💬 What’s one thing in email marketing that has never changed and still works today?

The basics are there for a reason- and if you don’t get them right, everything you build on top will eventually crumble.

It always starts with first principles: strong deliverability, a clean sending reputation, foundational automations, and a solid infrastructure setup.

Then you build your campaign calendar and strategy from there.

It may not sound sexy, but this is where real, lasting results come from.

You need to understand the role of each email, every touchpoint, and how it fits into the broader customer journey.

The tools and trends may evolve, but getting the fundamentals right is still- and always will be- the most important piece.

Skills, Tools & Strategy.

💬 What core skills should an email marketer develop and continue improving?

If there’s one skill that stands above the rest, it’s staying open-minded.

The landscape of email marketing is constantly evolving- tools change, tactics shift, audience behavior moves.

What worked five or ten years ago might not work tomorrow.

That’s why being adaptable, curious, and willing to test new approaches is so essential.

Every situation is unique. Just because something worked for one brand doesn’t mean it will work for another.

So rather than clinging to best practices as absolutes, the best email marketers approach everything as a hypothesis- test, learn, iterate.

Open-mindedness isn’t just a mindset — it’s a long-term competitive advantage.

💬 How often should companies update their email marketing strategy?

Updating your email marketing strategy isn’t something you do once in a while-  it’s an ongoing process.

You don’t typically need to flip your strategy upside down overnight.
What actually drives results are the small, continuous iterations on key touchpoints.

The real growth comes from consistently testing and refining.
That’s why having a clear, easy-to-execute testing framework is essential. Apply it across your flows, campaigns, and lifecycle stages.

Each test, whether it succeeds or not, gives you valuable insight and gets you closer to what works.

Think of strategy not as a static document, but as something that evolves with your audience, your data, and your goals.

That’s what will move the needle- and get you closer to what I like to call the “email promised land.”

💬 What are the most useful tools you’ve worked with in email marketing, and how do you use them in practice?

There are tons of tools out there now- almost one for every possible need.

But I’m a big fan of keeping things as centralized as possible.

The more you can operate under one roof, the better.
That said, sometimes you do need third-party tools, and that’s totally fine- as long as you’re clear on why you’re using them.

For example, if you’re using an email platform but need deeper insights into your Shopify data to inform your strategy, then an external analytics tool makes sense.

It could help you understand customer behavior, product performance, or buying patterns, which then informs what kind of flows or campaigns to build.

The key is knowing what you’re trying to achieve. Are you looking for better analytics? Smoother implementation? Easier coding? Faster production workflows?

Once you’ve defined that, choose a tool that helps you hit those goals- ideally one that’s intuitive and fits naturally into your process.

And don’t be afraid to experiment. Not every app will be the right fit immediately. Some need a bit of learning; others are more plug-and-play.

At the end of the day, it’s about streamlining your process, improving efficiency, and delivering better results- whether that’s through content, execution, or insight.

💬 In your view, what makes an email actually convert? Is it more about copy, design, CTA, timing, or something else?

It’s really the synergy between all those elements-they all play a role.

But if I had to pick, it would be the strategic vision behind the email, and the copy that brings it to life.

The copy is what speaks directly to the reader- it’s how you communicate value, influence behavior, and make your message resonate.

If the message isn’t aligned with what your audience needs or cares about, even the best design or perfectly timed send won’t make much of a difference.

So it starts with understanding your audience and crafting messaging that hits the mark.

Everything else-the visuals, the CTA, the timing- should support and enhance that core communication.

But without clear, strategic copy that connects, the rest won’t land.

💬 What KPIs should companies track to measure if their strategy is working? Walk us through a real example.

There’s one North Star KPI that should guide everything: profitability.

At the end of the day, that’s what keeps a business alive.

If your email efforts aren’t delivering a return on investment, then they’re not working- no matter what the attribution models say.

Getting too deep into attribution can be misleading.

With so many touchpoints across the customer journey-from discovery to purchase- it’s almost impossible to track everything with perfect accuracy.

So the most reliable question to ask is: Is this initiative profitable?

Of course, you can still track channel-specific metrics like open rates, click-through rates, conversion rates, and attributed revenue. Those are helpful for diagnostics.

But they should all roll up to that bigger picture: are we making more than we’re spending?

For example, if you’re running a welcome flow that has a solid open rate and a decent number of conversions, but you find that customers acquired through it have a low LTV or high churn, that’s a red flag.

On the flip side, if another flow doesn’t perform as well on surface metrics but leads to highly engaged, high-value customers- that’s worth doubling down on.

Always bring it back to the bottom line.

Freelancing in Email Marketing.

💬 What’s it like freelancing in the email marketing world?

It’s great- especially once you reach a certain level and surround yourself with a network of like-minded professionals who get it.

When you’re working with people who understand how email really works and aren’t chasing gimmicks or BS tactics, it makes the experience that much more fulfilling.

Freelancing gives you the freedom to work across both agency and brand sides, and you get to see how the entire ecosystem operates.

You’re not boxed into one way of doing things- you can adapt, experiment, and grow alongside the industry.

And when you truly understand the power of email-  not as a standalone channel, but as a key part of a bigger marketing arsenal- you start to see how impactful your work can be.

That’s where the real value (and enjoyment) comes from.

💬 What are the biggest differences between freelancing, working in-house for one brand, and working at an agency managing multiple clients?

It really depends on where you are in your journey- each path has its own advantages.

If you’re just getting into email marketing and want to level up fast, working at an agency is probably the best move.
The exposure is unmatched.

You get to work across multiple brands, niches, strategies, and tech stacks.
That kind of hands-on variety accelerates your learning curve more than freelancing or working in-house ever could at the start.

Working in-house for one brand is a completely different experience. It’s deep rather than wide.
You get to focus on one set of challenges and optimize over time, but the downside is you’re working within a single context.
You may not get the same volume or diversity of experience you’d see elsewhere.

Freelancing, on the other hand, gives you the most flexibility- but also the most responsibility.
It often makes the most sense after you’ve gained experience either at an agency or in-house.

Once you’ve built your skill set and your network, freelancing can be incredibly rewarding, especially if you want control over your schedule, your clients, and the kind of projects you take on.

Each path can be valuable- it just depends on your goals, your skill level, and where you want to go next.

💬 If someone wants to become an email marketing freelancer today, what are 3 things they should do first?

Start with your environment.

This is foundational. Surround yourself with the right people- even if it’s purely digital.

If you don’t have mentors or peers nearby, follow industry experts online, read their blogs, dig into case studies, and immerse yourself in content that reflects where the field is heading.
This helps you stay in tune with what actually moves the needle.
It might take some time to filter out the noise and find the real experts, but that clarity will come as you go.

Get exposure through real work.
Look for opportunities to collaborate with people who are already doing the work- even if that means offering help for free at the beginning.
You’re not just doing tasks-you’re learning how things work in practice.
That kind of exposure gives you insight, builds credibility, and prepares you for more serious freelance opportunities down the line.

Build your personal brand.
Start thinking about how you can contribute to the space in your own way.
That could mean creating content, sharing case studies, posting tips, or offering a unique perspective that hasn’t been done before.
The key is to focus on something that genuinely excites you — not just something you “should” do.
When it energizes you, it’s sustainable. And when it’s consistent, it starts building trust and visibility.

💬 What do hiring managers look for when choosing a freelance email marketer?

It really depends on the role you’re hiring for, because email marketing spans across multiple skill sets- and one person rarely excels at all of them.

For example, if it’s a client-facing role, you’ll want someone with strong communication skills, confidence, and a good understanding of strategy.

If it’s more of a technical position- like implementation or troubleshooting, then platform knowledge, experience with different tech stacks, and attention to technical nuance become more critical.

A project manager role, on the other hand, would prioritize organization, cross-functional communication, and process thinking.

In general, experience does matter- especially when it comes to understanding how platforms work in real-world scenarios.
But sometimes, for roles like QA (quality assurance), experience can take a back seat to intrinsic traits like attention to detail, consistency, and reliability- qualities that are hard to teach but make a huge difference.

The key is to match the person’s strengths with the actual needs of the role.

Don’t just look for a generalist who might do it all.

Instead, find someone whose skill set and mindset align closely with the responsibilities you need covered.

The Balkan Lens and Global Reach.

💬 What’s your experience freelancing or consulting from Bulgaria and working with global clients?

Honestly, I don’t put too much weight on location.

What really matters is the value you bring to the table.

Whether you’re consulting from Bulgaria or anywhere else in the world, if you know your craft and can clearly demonstrate how your expertise makes a difference, that’s what clients care about.

It’s not about where you are, it’s about what you can do.

If you consistently deliver results, understand your clients’ needs, and speak their language (figuratively and sometimes literally), geography becomes irrelevant.

Whether you’re working with DTC brands, agencies, or B2B clients, the principles are the same: bring clarity, competence, and contribution.

💬 Are more people from the Balkans getting into remote and freelance work in this space? And should they?

I can’t speak to the exact statistics, but I’ve definitely seen more people from the Balkans entering the remote freelance space, especially in digital marketing and email.

And it’s always a great feeling to connect with someone from the region doing similar work.

There’s something special about sharing perspectives, challenges, and experiences with people who understand your background.

Now, should more people do it?
That really depends on the individual.
Some people thrive in a remote, self-directed environment.
Others might need the structure of an office or a more traditional setting to perform at their best. So there’s no one-size-fits-all answer.

That said, I’ve met some incredibly sharp professionals from the Balkans in this space, people doing meaningful work and building strong networks.

So if you’re motivated, willing to learn, and can hold yourself accountable, freelancing remotely can be a very rewarding path.

💬 How do you usually find new clients, and what are some common questions they ask you?

I don’t really follow a strict playbook for finding clients- maybe I should create one- but my approach has always been grounded in value first.

I never try to lead with the transactional aspect. Instead, I focus on building relationships, offering insight, and helping where I can- without holding anything back.

Whether I’m talking to someone on the brand side, an agency, or a peer in the digital marketing space, I approach the conversation with the intent to contribute.

When you consistently bring value and show genuine interest, it often naturally evolves into a working relationship. You earn trust by showing up, not selling hard.

The questions clients ask vary a lot, it depends on their situation.

Some want help with their email system, others are focused on improving processes or strategic thinking.

But regardless of the topic, I try to stay transparent about what I’m best at, where I can help most, and where I might bring in or refer someone else.

At the end of the day, it’s about building relationships rooted in honesty, usefulness, and trust. That’s what makes the conversations meaningful- and the work sustainable.

Trends, Cold Outreach & the Future.

💬 What email marketing trends are you keeping an eye on right now?

The biggest trend I’m watching closely is artificial intelligence- not just within email, but across digital marketing as a whole.

It’s impacting everything: system automation, execution, and even strategic planning.

The pace of change is massive, and it’s reshaping how we work and what’s possible.

Right now, it’s less about specific email hacks and more about how to adapt your workflows and thinking to incorporate AI effectively.

The tools, the processes, and even team structures are evolving.

What we’re doing today could look completely different in just a few years- so staying flexible and open to change is key.

💬 Cold outreach vs warm outreach—what works better in your experience?

I think there’s a place for both, but they serve different purposes.

Warm outreach tends to perform better overall because the intent is already there, the person has shown interest, they’re actively looking for a solution, and you’re reaching out with something that can help.
That makes it much easier to communicate your value and move toward a working relationship.

Cold outreach, on the other hand, can still work, but only if it’s done thoughtfully.
You have to be strategic about it. If you’re using email, for example, you need to consider things like sender reputation, deliverability, and targeting.
Are you using a separate domain? Are you qualifying leads properly? Are you sending personalized, relevant messages?

Random, untargeted cold emails rarely work and can do more harm than good.
But if you approach it smartly, by identifying the right prospects and reaching out in a way that makes sense for them, it can be an effective part of your strategy.

The key is to test what actually works in your specific case rather than just copying what others claim is effective.

💬 How do you approach follow-up in outreach, and when is it time to let go?

That depends on the situation.

The key is to gauge whether there’s genuine interest or if you’re just pushing against a closed door.

If the initial interaction gave you the sense that the lead is warm, maybe they seemed interested or engaged, then following up a few times is totally reasonable.

You should space those follow-ups out and be strategic about the timing.

Don’t follow up every day. Give them some room, people get busy, and sometimes the timing just isn’t right.

Tools that let you track opens or clicks can be useful here.
If there’s engagement, that’s usually a green light to follow up again.
If not, you can try one final follow-up with a different angle, even something like a reverse close or soft opt-out can work in specific cases.

If there’s still no response, it’s okay to let it go.

You can always circle back later,  maybe in a month or two- or try connecting through a different platform like LinkedIn.

But at some point, if there’s no traction at all, it’s better to move on and focus your energy where it can actually make a difference.

💬 Are there industries or niches where you see email marketing really taking off right now?

It’s less about specific industries and more about whether email is the right channel for your audience.

You need to ask: Does it make sense for the use case? Is your audience actually spending time in their inbox, or are they more active somewhere else- like GitHub, Slack communities, or another platform entirely?

If email isn’t where they engage, it might not be worth prioritizing.

That said, if email is a fit for your audience, then absolutely lean into it,  but make sure you test it first. Don’t assume it works just because it’s common practice.

Build your list properly, make sure you’re capturing emails in meaningful ways, and tailor your messaging accordingly.

Email tends to perform well for CPG brands, for example, where there’s a strong DTC element and repeat purchases are common.

But for software, services, or B2B niches, the strategy might need to shift, it could be more nurturing, onboarding-driven, or education-focused.

Ultimately, go where your audience is.

Email can be powerful- but only when it makes sense for the customer journey.

💬 How is AI changing email marketing today? Are there tools worth exploring?

AI isn’t just a trend- it’s a fundamental shift that’s impacting everything in the email marketing landscape.

From how agencies operate to how brands execute campaigns and even what roles are needed on a team, AI is reshaping the entire ecosystem.

The key is learning how to use AI to automate where it makes sense- without losing quality.

You still want your output to feel tailored and relevant, not cookie-cutter.

So the goal is finding that balance: using AI to streamline the process while still delivering a high-quality, personalized result that serves your brand or client effectively.

When it comes to tools, it’s hard to name just a few because the space is evolving so rapidly.

There are tools for copywriting, for design, for segmentation, optimization, testing- you name it.

So rather than chasing every new platform, focus on understanding what you actually need.

Then find something that fits your workflow, is intuitive to use, and helps you move faster without sacrificing quality.

Even if the AI output isn’t perfect, don’t be afraid to implement it, then iterate. It’s about working smarter, not replacing strategy.

Final Tips on Email Marketing.

💬 How many people are usually involved in email marketing inside a startup company—is it realistic for one person to do it all?

That’s the million-dollar question, and one I hear often.

Many companies expect one person to handle everything: copywriting, design, implementation, tech setup, troubleshooting, and strategy.

But in reality, it’s rare to find someone who can do all of that at a high level.

That said, there’s a big asterisk now- because AI is changing the game fast.

We’re getting closer to a point where a single operator, armed with the right tools, can do most of it effectively.

But for now, even if someone is wearing multiple hats, they need hands-on experience- someone who’s been in the trenches and understands the fundamentals.

This is why outsourcing and agencies are still so common, especially for startups.
Internally, it can be time-consuming and costly to build the right skillset from scratch. Sometimes it’s simply more efficient to bring in external help.

But it all comes down to ROI. If the results are there, it doesn’t matter whether it’s one person or five.
What matters is whether the investment makes sense for your business and drives profitability.

💬 What’s one myth or misconception about email marketing you’d like to debunk?

There are quite a few, but one of the most common- and most misunderstood- is around performance metrics, especially when it comes to attributed revenue.

You’ll often hear claims like “We’ll drive X% of your revenue from email” or “We’ll increase your email revenue from A to B.”

But those numbers should always be taken with a grain of salt.

The truth is, email doesn’t exist in a vacuum.

It’s a support channel – it thrives on the fuel provided by other sources like organic traffic, paid ads, influencer campaigns, and brand awareness efforts.

Email helps convert and retain, but it can’t generate demand on its own (most of the time).

If there’s no traffic or interest being driven to your brand from somewhere else, email won’t magically fix that.

So while email can absolutely be a powerful driver of ROI, it works best as part of a well-integrated system.

It’s one tool in the eCommerce toolkit- not the entire machine.

💬 Where can people connect with you, learn more, or collaborate?

LinkedIn is the best place to reach me.

I’m fairly active there, so whether you’ve got a question, need help with something, or just want to talk shop about email, digital marketing, e-commerce, or where the industry is heading- feel free to reach out.

I’m always up for a good conversation, and I’m easy to find.